![]() Google has been checking each website to see if it’s mobile-ready and made the switch only if the website passed the test. So far it has been a rather slow process. Meaning the website is ranked based on its mobile version rather than its desktop version. Mobile-first indexing will be forced on all websitesĪs far back as 2016 Google had started switching websites to mobile-first indexing. Most of these tools will also make some suggestions on how you can improve each metric, so follow the advice until you are satisfied with your score. How to optimizeĬore Web Vitals can be measured using any number of Google’s tools for web developers: PageSpeed Insights, Chrome UX Report, Search Console, Chrome DevTools, Lighthouse, and Web Vitals Chrome Extension. If implemented, users will be able to spot fast pages in search results and will probably favor them over slow pages. Similar to the way AMP pages are marked with a lightning bolt icon. Now that Google can measure speed using Core Web Vitals, this opportunity will be extended to all pages with a high enough optimization score.įinally, Google is considering some kind of identifier to mark search results with a good user experience. Previously, only AMP pages could appear in Top Stories, because they were reliably fast. On top of that, Core Web Vitals will serve as qualifiers for pages that want to appear in Google’s Top Stories. So, for example, if there are two pages with equally relevant content, of similar quality and authority, then it will be up to user experience metrics to decide which one to rank higher. When it happens, these metrics will be used as more of a tie-breaker rather than a strong ranking signal. Google has recently announced that Core Web Vitals will become official ranking signals in May 2021. In this article, I will go over some of those new-ish SEO trends - ranking factors that have emerged over the past couple of years and are expected to gain weight in the near future: Far from dead, SEO is getting more competitive, technical, and nuanced. At the same time, entirely new areas of SEO emerge, things like structured data, and entities, and increasingly complex local search optimization. True, some parts of SEO are being reabsorbed by other divisions of digital marketing and other parts of SEO are becoming obsolete altogether. This means that content is now actually king.Īs usual, this trend makes people wonder whether SEO still matters, and this year we’ve seen a fair share of articles claiming that SEO may finally be dead. This means it’s getting harder to manipulate Google with black-hat and gray-hat SEO tactics. Bit by bit, Google is getting better at finding truly relevant content. If you are familiar with the history of Google updates, then you probably know that they follow a fairly predictable pattern. So the rules of search change all the time, which makes search optimization a bit of a moving target.Įxcept, not really. Most of these updates are too small to notice, although there are always a couple of big ones as well. Google updates its search algorithm several thousand times per year. ![]()
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